• Massimo Caffè

Clean water and a healthy environment

Without clean water and a healthy environment, we have nothing.

Human wellbeing is closely linked to the health of the environment. Around the world, 24% of deaths can be traced back to avoidable environmental factors, according to the World Health Organization, People need clean air to breathe, fresh water to drink, and places to live that are free of toxic substances and hazards.

As we begin to experience the long-term consequences of exponential industrial growth and energy use, we must act to reverse these effects and prevent further damage, ensuring we have healthy places to live for generations to come. For businesses, it means committing to environmentally sustainable practices to help build thriving communities and secure future growth potential.

What is Environmental Sustainability?

Environmental sustainability is the responsibility to conserve natural resources and protect global ecosystems to support health and wellbeing, now and in the future. Because so many decisions that impact the environment are not felt immediately, a key element of environmental sustainability is its forward-looking nature. In fact, the World Health Organization, defines it as “meeting today’s needs without compromising the ability of future generations to meet their needs.”

By 2025 the amount of rubbish will have doubled again. It is being generated faster than other environmental pollutants, including greenhouse gases. Plastic clogs the world’s oceans and rivers, causing flooding in developing-world cities.

How can today’s situation be improved? Much can be done locally to reduce waste. Some countries and cities are leading the way. San Francisco in California has a goal of ‘zero waste’ (100% waste diversion by reduction and recycling); already more than 55% of its waste is recycled or reused..
Recycling is the only cost-effective solution with an immediate impact on the environment. Let’s be realistic, eliminating plastic or aluminum in larger consumer products is almost impossible.
Aluminum and Plastic are 100% recyclable materials and reusable for infinite times. Potentially there may no longer be a need to produce new Plastic or Aluminum but continuously recycle them to create new products.


We put care and attention at the heart of what we do, to protect our planet and the coffee we all love. For this reason, we are committed to making changes, so that from 2024 all our packaging will be 100% recyclable or compostable.

“We are well aware that our contribution is only a small gesture, but together as individuals or businesses we can make a real difference”.
“Give Plastic or Aluminum a second life”.